Omi Eko Project Appoints Dr. Segun Alabi to Lead €410m Communications Strategy

In a move to bolster public engagement for one of Africa’s most ambitious transport initiatives, the Omi Eko Project has officially appointed Dr. Segun Alabi as its Head of Communications and Media. Dr. Alabi will be tasked with managing the narrative for the €410 million water transport project, a central pillar of the Lagos State government’s strategy to decongest road traffic and utilize the state’s extensive waterways.

The appointment was announced by the Special Adviser on Blue Economy to the Lagos State Governor, Oluwadamilola Emmanuel. He expressed high confidence in Alabi’s ability to strengthen the project’s communication framework, citing his extensive background in media relations and public affairs. The role is pivotal as the project enters a phase requiring deep stakeholder engagement and public trust.

Dr. Alabi brings a wealth of experience from diverse sectors, including financial services, manufacturing, and real estate. Most recently, he served as the Assistant Director of Corporate Affairs at the Manufacturers Association of Nigeria (MAN). His expertise in reputation management and public policy advocacy is expected to be instrumental in navigating the complexities of a multi-million euro infrastructure project involving international partners.

According to the Project Coordinator, Alabi’s primary focus will be to promote the sustainability objectives of the initiative and manage media relations to ensure transparency. The Omi Eko Project aims to modernize water travel in Lagos, providing a safer, faster, and more integrated alternative to the city's notorious traffic gridlock. Alabi’s leadership is seen as essential in communicating these benefits to the everyday Lagosian.

Reacting to his new role, Dr. Alabi described the appointment as a "dream come true" and acknowledged the massive responsibility involved. He stated that while the task of changing the public’s transport habits is enormous, it is achievable through strategic communication and consistent engagement. His appointment takes immediate effect as the project ramps up its operational activities acroReacting to his new role, Dr. Alabi described the appointment as a "dream come true" and acknowledged the massive responsibility involved. He stated that while the task of changing the public’s transport habits is enormous, it is achievable through strategic communication and consistent engagement. His appointment takes immediate effect as the project ramps up its operational activities across the statess the Reacting to his new role, Dr. Alabi described the appointment as a "dream come true" and acknowledged the massive responsibility involved. He stated that while the task of changing the public’s transport habits is enormous, it is achievable through strategic communication and consistent engagement. His appointment takes immediate effect as the project ramps up its operational activities across the state night concluded with electrifying performances that celebrated the continent's diverse genres, from Jazz to Reggae and Hip-Hop. AFRIMA founder, Mr. Mike Dada, expressed gratitude to Governor Babajide Sanwo-Olu’s administration for its consistent support. The event reinforced the narrative that Lagos is not just a host city, but a partner in projecting African authenticity to a global audience.

Reacting to his new role, Dr. Alabi described the appointment as a "dream come true" and acknowledged the massive responsibility involved. He stated that while the task of changing the public’s transport habits is enormous, it is achievable through strategic communication and consistent engagement. His appointment takes immediate effect as the project ramps up its operational activities across the state.