LASAA Records Significant Growth Through Stronger Regulation, Innovation, and Public Advocacy

The Lagos State Signage and Advertisement Agency (LASAA) says it has achieved major operational growth over the last two years, driven by strengthened regulation, increased public awareness, improved staff welfare, and a renewed commitment to modernising outdoor advertising across the state.

LASAA Managing Director, Prince Fatiu Akiolu, disclosed this while addressing senior media executives in Lagos, noting that the agency has witnessed steady transformation despite prevailing economic challenges.

Akiolu, who assumed office nearly two years ago, stated that LASAA’s progress is tied to the government’s approval for modern and iconic Out-of-Home (OOH) structures across Lagos. He explained that the visually striking installations have upgraded the city’s aesthetics and set new standards for outdoor advertising with improved durability, visibility, and digital features.

He further revealed that the agency has created a Health and Safety Department and intensified brand awareness campaigns through public advocacy programmes, periodic radio engagements, and statewide road shows efforts that have boosted compliance and revenue generation.

According to him, LASAA’s strict enforcement operations have curtailed illegal practices, strengthened adherence to signage regulations, and increased revenue for both the agency and the Lagos State Government.

“Our diligent monitoring, compliance audits, and enforcement efforts have minimised illegal signage practices and maximised revenue for the state,” Akiolu said.

“These improvements have not only ensured financial sustainability but also strengthened our capacity to support essential public services in Lagos,” he added.

The LASAA boss also highlighted the agency’s sustainability initiative, which recycles flex materials into school bags distributed to public schools.

He explained that the initiative branded as LASAA School Storm is part of the agency’s corporate social responsibility efforts aimed at educating schoolchildren on recycling, environmental care, and responsible waste management.