NIPR Defends FG $ 9m US Lobbying Deal

The Nigerian Institute of Public Relations (NIPR) has come forward to defend the Federal Government’s $9 million contract for lobbying services in the United States. During the presentation of the "First Nigeria Reputation Perception Index Report 2025" at the National Assembly, NIPR President Dr. Ike Neliaku asserted that lobbying is a legitimate and professional public relations function rather than a criminal or illicit activity as suggested by some critics.

The government’s decision to engage US-based lobbyists has faced intense scrutiny from opposition parties and civil society groups. Critics argue that spending ₦14 billion (approximately $9 million) on international image management is a "misplaced priority" while the nation faces domestic challenges such as high inflation and food insecurity. They contend that the funds would be better spent on direct social interventions within the country.

​In his rebuttal, Dr. Neliaku explained that lobbying is a globally recognized tool used by nations to influence foreign policy and attract international investment. He argued that Nigeria’s reputation is a strategic asset that requires professional management in the global corridors of power. According to the NIPR, the contract is a necessary investment to ensure Nigeria’s interests are effectively represented in the United States.

​Furthermore, Dr. Neliaku pointed out that Nigeria is set to host the World Public Relations Forum in 2026, which will bring delegates from 126 countries to the nation. He suggested that this upcoming event will complement the government's lobbying efforts by providing a platform for direct engagement and first-hand exposure to Nigeria’s potential. He believes that showing the world Nigeria’s progress is the "greatest lobby" the country can perform.

​The NIPR’s defense highlights the tension between the government's "soft power" diplomatic strategies and the public's demand for immediate economic relief. While the NIPR maintains that these PR efforts will yield long-term diplomatic and economic benefits, the administration continues to face pressure to demonstrate how such expenditures will translate into tangible improvements for the average Nigerian citizen.