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Diaspora Business: Spotlight On House Of Tara International



House of Tara stands as a prominent force in the beauty and makeup sector across Nigeria and the African continent. Established by Tara Fela-Durotoye, a former lawyer turned beauty visionary.


These include makeup studios, a makeup academy, bridal makeup services, and a line of cosmetics. Beyond its cosmetic endeavors, House of Tara is renowned for its commitment to empowering young women for financial autonomy and its promotion of ethical and cultural values.



House of Tara has not only become a leader in the Nigerian and African beauty and makeup industry but has also made significant strides internationally. With its exceptional range of products and services, House of Tara caters to a wide clientele, from everyday makeup enthusiasts to brides seeking flawless wedding looks.


Tara Fela-Durotoye, the visionary behind the brand, started her journey as a makeup artist with a passion for enhancing natural beauty. Her dedication and entrepreneurial spirit led to the establishment of the House of Tara Makeup School, which has trained countless makeup artists, equipping them with the skills to excel in the industry.

In addition to its cosmetics and training, House of Tara is committed to social impact. The company actively promotes economic independence among young women through various empowerment initiatives. These initiatives not only create job opportunities but also encourage entrepreneurship, helping individuals build sustainable careers.


House of Tara also stands out for its emphasis on ethics and cultural diversity. The brand celebrates Nigeria's rich cultural heritage by incorporating traditional elements into its makeup and cosmetics, appealing to a broad spectrum of customers. This approach has contributed to House of Tara's continued success and recognition.


As a result of its dedication to quality, innovation, and empowerment, House of Tara has gained recognition and accolades both locally and internationally. It continues to be a driving force in the beauty industry, setting standards for makeup artistry, cosmetic products, and socially responsible entrepreneurship.


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